As a part of a class assignment, we were tasked to create a brand that made products we were passionate about. I chose to design packaging and advertisements for Blush Shampoo, a natural shampoo without sulfates, parabens, or silicones. This meant I needed to focus on a very natural, earthy packaging to clearly reflect that to the customer.
Logo and Brand Name Progression
Logo and Brand Name Progression
Mood Board and Inspiration
Mood Board and Inspiration
Brainstorming
At first, the brand was name Aerial. I decided to change it because the typeface and name was too close to Aerie. I didn't want to confuse any potential customers, so I decided to change the name to Blush. Inspired by the beautiful designs of Organix, I decided to opt out of using models and focus more on the natural ingredients.
Sketches of Packaging
Sketches of Packaging
Sketches of Advertisement
Sketches of Advertisement
Sketching
I then began sketching out different ideas for the packaging and advertisements, showing them to professors and friends periodically for critique. 
Instagram Ad
Instagram Ad
Instagram Ad Mockup
Instagram Ad Mockup
After deciding on the final design, I altered the design slightly to fit the dimensions of an Instagram advertisement and created a mockup for that as well.

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